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Rules are made to follow, to stand by and to respect. Rules surround every facet of our lives - they provide us guidelines for living, working, socialising... in fact every part of our daily actions are controlled by rules enforced either by oneself or by others.

From birth, we learn to live by rules and we are disciplined into being obedient and observant of the guidelines laid down for us. As a rule, many people toe the line and accept discipline, perhaps veering slightly off course from time to time however not straying too far. nagelstudio stauffacher zürich

And then there are a few individuals who break the guidelines - intentionally. Usually this type of person in contempt of discipline; their aim would be to defy. They deny that for society to exist there needs to be certain controls. But while these rule breakers are made of cynical stuff, you can find a number of others nowadays who break the guidelines by reinventing them.

These pockets of people normally have vision and foresight. They're not activists they are not deluded, they are emphatic that their gut feelings which let them know to break the guidelines, will produce successful results. One person is Dany Bahar who, of their own omission has broken the guidelines, since overpowering as CEO at Group Lotus some 20 months ago.

It could be said that Group Lotus broke its own rules in hiring the marketing guru - he is the initial person to head the organization who does not result from an executive background. But because joining, it's Bahar who has bent the guidelines, reinvented them and even broken them. This has been an appealing 20 months at Group Lotus's Hethel headquarters where Bahar is now a quarter of just how by way of a five-year intend to revamp the Lotus brand and put it back on the international motoring map again.

Just 12 months ago, Bahar announced that already the brand was seeing a dramatic turnaround and there will be five new Lotus marques launched within the grand plan period. Now, that statement was something certainly broke the guidelines, for 2010 was not exactly renowned to be a healthy year in the international car industry. Lay-offs in vehicle manufacturing plants both in UK and elsewhere were common place as managements sought to tighten their belts. There were shortened working weeks as well to assist budget trimmings. maniküre zürich

Announcing five new models in as much years was, to some, tantamount to saying you're going to fly to the moon to bring back some cheese. But maybe it's this that Bahar had in your mind anyway!

Within the last few short while, Group Lotus has not just published its financial results (which revealed that revenue was up), it in addition has inaugurated a brand new test track at Hethel and announced that one of the proposed five Lotus' New Era'models, the Elan, was kicked in to the long grass.