social media marketing

Social Media Marketing seems to be the latest buzz word for everyone looking to increase their online presence and sales, but is Social Media Marketing (SMM) all it's cracked up to be?
S.M.M companies are actually springing up all around the place these days and they are telling anyone that may listen about how precisely incredibly important social media like Facebook twitter and YouTube are to your organization but, for the common small to medium-sized business, does marketing to social networks really live up to most of the hype? Is spending a small fortune on hiring a SMM company really worth it? And has anyone really done their research on this before they hired someone to setup there Facebook business page? Some SMM companies are setting up things such as Facebook business pages (which are free) for $600 to $1,000 or more and telling their clients that they don't really need an internet site because Facebook is the biggest social network on the planet and everybody includes a Facebook account. Now while it might be true that Facebook is the greatest social network on the planet and yes, Facebook's members are potential consumers, the true question is are they actually buying? Social networking marketing companies are too happy to indicate the positives of social media like how lots of people use Facebook or exactly how many tweets were delivered a year ago and how lots of people watch YouTube videos etc. but have you been getting the entire picture? I once sat close to a SMM "expert" at a company seminar who had been spruiking to anyone who came within earshot in regards to the amazing great things about setting up a Facebook business page for small business (with him of course) and selling on Facebook. So, intrigued by the aforementioned "experts" advice I looked him through to Facebook only to get he'd only 11 Facebook friends (not a good start). So being the study nut that I am, I chose to take a good explore SMM in regard to selling to see if it really worked, who did it benefit and when it did why did Social Media Marketing benefit them? And should business rely so heavily on social networks for sales? Albuquerque social media marketing
As a net developer I was constantly (and now increasingly) met with several social networking challenges when potential clients would say that having an internet site sounds good but they had a Facebook business page and have been told by various sources (the ever present yet anonymous "they") that social networks were the action to take, but after discussing their needs it became quite clear that those potential clients didn't actually know why they needed social networks or SMM to generate online sales, They just wanted it. For small and medium-sized business I recommended developing a quality website over any type of social network, why? Well it's simple really because social media is Social Media, and social Networks are Social Networks they are not business media and business networks (that will be similar to LinkedIn). I know that sounds simple but it's true and the statistics back it up. The fact is that social media marketing fails to share with you that Facebook is a cultural network not a research engine and despite the amount of Facebook users and Google users being around the exact same, people don't use Facebook in the exact same way they work with a search engine like Google (which has around half the search engine market), Yahoo and Bing to find business or products. They utilize it to keep touching family and friends and for news and entertainment. In a current study done by the IBM Institute for Business Value around 55% of social media users stated that they cannot engage with brands over social media at all and only around 23% actually purposefully use social media to communicate with brands. Now out of all of the individuals who do use social media and who do communicate with brands whether purposefully or not, most (66%) say they have to feel a company is communicating honestly before they'll interact.

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