Flickr Google Analytics

Web analytics is frequently described because the measurement, collection, analysis and reporting of internet data. Basically though, web analytics is merely the analysis of the numbers that sit behind all and any aspects of your online activities. These days, it's not only a website that's being measured, it's Facebook activity, Flickr metrics, LinkedIn insights and a whole host of other numbers. Flickr
For several those who have websites or who work in internet marketing, the focus is generally on Google Analytics, or something similar. Indeed, many people seem surprised that there are other tools open to them.
The important issue to remember is that tools such as for example Google Analytics can just only measure items that happen on your internet site (it's very same of a supermarket's EPOS system): they can't measure your competitors'performance, your marketplace or analyse your website from a search engine optimisation perspective.
One confusing aspect for the owner of any website is that web analytics is frequently discussed as a pc software package. This is because most agencies and savvy website owners, work with a web analytics package, typically Google Analytics.
Google Analytics features a major advantage in this market: it's free! It also happens to be a very capable system that competes with web analysis tools costing £000s. However, this clouds the truth that the information needed to accurately model a website's traffic, it's user behaviour and the external internet environment should, and can, result from multiple data sources.
Typically, this data ought to be used at all stages of internet marketing. Some obvious uses are:
Assessing your competitors'web presence and what they're targeting Profile
Identifying relative weaknesses in existing webpages
Understanding the impact of off-site marketing like article databases and blogs
Improving the ROI of pay-per-click advertising campaigns
Identifying which online partnerships are working and not working
To reach all this requires usage of, and understanding of, a variety of tools that features Google Analytics, browser plug-ins such as for example SEO Quake and, potentially, serious SEO software packages like WebCEO or SheerSEO.

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