social media marketing

Social Media Marketing appears to be the newest buzz word for anyone looking to improve their online presence and sales, but is Social Media Marketing (SMM) all it's cracked up to be? Albuquerque social media marketing
S.M.M companies are now springing up all over the place nowadays and they are telling anyone that'll listen about how incredibly important social networking like Facebook twitter and YouTube are to your organization but, for the average small to mid-sized business, does marketing to social networks really meet all the hype? Is spending a small fortune on hiring a SMM company really worth it? And has anyone really done their research with this before they hired someone to set up there Facebook business page? Some SMM companies are establishing things like Facebook business pages (which are free) for $600 to $1,000 or maybe more and telling their clients that they don't really need a website because Facebook is the greatest social network on the planet and everybody features a Facebook account. Now while it may be true that Facebook is the biggest social network on the planet and yes, Facebook's members are potential consumers, the true question is are they actually buying? Social media marketing companies are all too happy to point out the positives of social networking like how lots of people use Facebook or exactly how many tweets were delivered last year and how lots of people watch YouTube videos etc. but are you currently getting the total picture? I once sat alongside a SMM "expert" at a company seminar who was spruiking to anyone who came within earshot concerning the amazing great things about establishing a Facebook business page for small business (with him of course) and selling on Facebook. So, intrigued by these "experts" advice I looked him through to Facebook only to get he had only 11 Facebook friends (not an excellent start). So being the research nut that I'm, I decided to have a good explore SMM in regards to selling to see if it really worked, who achieved it work for and if it did why did Social Media Marketing work for them? And should business rely so heavily on social networks for sales?
As a website developer I was constantly (and now increasingly) confronted with several social networking challenges when potential clients would claim that having a website sounds good but they had a Facebook business page and have been told by various sources (the ever present yet anonymous "they") that social networks were the action to take, but after discussing their needs it became quite clear that those potential clients didn't actually know why they needed social networks or SMM to generate online sales, They just wanted it. For small and mid-sized business I usually recommended creating a quality website over any kind of social network, why? Well it's simple really because social networking is Social Media, and social Networks are Social Networks they are not business media and business networks (that would be more like LinkedIn). I realize that sounds simple but it's true and the statistics back it up. The fact is that social networking marketing fails to inform you that Facebook is a social network not a search engine and despite the number of Facebook users and Google users being around the exact same, people don't use Facebook in the exact same way that they work with a search engine like Google (which has around half the search engine market), Yahoo and Bing to find business or products. They use it to help keep in touch with family and friends and for news and entertainment. In a recent study done by the IBM Institute for Business Value around 55% of all social networking users stated that they cannot engage with brands over social networking at all and only around 23% actually purposefully use social networking to talk with brands. Now out of all of the individuals who do use social networking and who do talk with brands whether purposefully or not, almost all (66%) say they have to feel an organization is communicating honestly before they'll interact. 
social media marketing

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